Kellogg’s eyes China with cereal

kellogg's eyes china with cereal - digital collage painting by (b)ananartista sbuff

The world’s biggest cereal maker Kellogg’s has big ambitions to target China, a potentially booming market.
People [in Asia] tend to reject hot cereals.
Subsequently the firm is considering the possibility of building a new plant.
It will tailor its products to local tastes.
Kellogg’s dominates South Korea, Japan, Thailand and India but Asia still represents a mere 2% of its total sales.

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